The Dos and Don’ts of a Successful SEO Audit

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Every online business needs an audit of its search engine optimization efforts from time to time. Not only will this help you identify your strengths and weaknesses, but it will also give you valuable insight into what you need to do next in order to make your business more visible online and increase sales conversion rates. The key to any good SEO audit is to follow the advice in this guide – the dos and don’ts of conducting an SEO audit – to get everything out of the exercise that you possibly can. Let’s dive right in!

 

What Is an SEO Audit?

An SEO audit analyzes your website to determine whether it is optimally configured to rank high in search engine results pages (SERPs). A successful SEO audit identifies any on-page problems preventing you from ranking well for valuable keywords. These might include duplicate content, thin content, or bad user experience issues like broken links. The key is to fix these problems before moving on to off-page optimization techniques like link building. A full report of what was found during the audit should be generated and shared with all stakeholders so they can take steps toward improving their website’s performance.

 

How To Conduct An SEO Audit

It is important to regularly conduct an SEO audit to ensure your website is optimized for search engines. This process can be daunting, but we’ve compiled a list of dos and don’ts to ensure you get the most out of your audit. Don’t: Conduct a comprehensive audit all at once. It is best to do this incrementally so that the changes are not too drastic. You will also want to work with other staff members and create timetables to divide responsibilities among different people on your team. Dos: Make use of outside resources when needed-whether it’s internal or external experts in the field, to help evaluate progress with implementing changes after conducting an SEO audit. By using the services of SEO in Toronto, you will improve the position of your website, increase website traffic and gain new customers.

 

Auditing On-Site Search Engine Optimization

A successful SEO audit must be comprehensive, looking at everything from website architecture to content to backlinks. You also need to know what you’re looking for so that you can identify both strengths and weaknesses. The goal is to find areas where you can improve your search engine optimization to increase your rankings and organic traffic. To perform an on-site SEO audit: 

1) Check the site map to make sure all pages are included; 

2) Check crawlability by using Google Search Console; 

3) Find out if there are duplicate titles or descriptions; 

4) Check the keywords by using Google Search Console. 

A thorough audit will show you how well optimized your site is and which areas should be addressed first. To learn the ins and outs of SEO, look at https://www.icea-group.ca/edmonton-seo/.

 

Some Final Tips

As you can see, a lot goes into a successful SEO audit. But as long as you approach it with the right mindset and methodologies, you’ll be in good shape.  Here are some final tips to help make your audit go smoothly: 

  • Always prioritize tasks for maximum impact, especially when time is limited. Start by doing the most important tasks first and work your way down from there. 
  • Stay organized! Keeping your workspace clean will make it easier to do things like measure changes in performance over time. For example, if you’re trying to decide whether or not a new design has affected conversion rates, it will be much easier if you have all of your numbers easily accessible so that you don’t have to search through various tabs or files for them. 
  • Don’t forget about your users!

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Peter Bowers

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