How to collect leads by selling on Shopify?

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A major challenge faced by e-commerce businesses that sell on Shopify’s platform is how to drive more leads and ultimately more sales from the traffic they receive from their website. This can be difficult if you don’t know where to start, but with some planning and execution, you can start collecting leads and making more sales immediately. Here are five ways to collect leads and make more sales on Shopify.

What is a lead?

A lead is a potential customer who has shown interest in your product or service in some way. Lead generation is the process of attracting and converting strangers into leads, typically through marketing activities. Once a lead is generated, it can be passed on to a sales team who will then try to close the lead into a paying customer. By collecting leads, you are increasing the chances that you will make a sale.

Types

  • SQL (Sales Qualified Leads), i.e. a sales lead – they are the highest on the transaction path and these are contacts that have undergone the verification process in the sales department.
  • MQL (Marketing Qualified Leads), i.e. a marketing lead – we are talking about contacts that have shown interest in our sales offer, but still require additional analysis to finalize.

 

You should also know something about lead magnet. It is a reward for leaving a lead, most often in the form of a downloadable file or providing additional materials. We are talking about e-books, videos, invitations, webinars, infographics, membership in a closed group. It is an attempt to turn a potential customer into a customer with additional incentive.

Introduction to Shopify

Shopify is a platform for businesses of all sizes to create an online store. It offers users a customizable platform, an easy-to-use checkout process, and a wide range of features. Plus, it’s one of the most popular e-commerce platforms out there with over half a million active users.

How to improve sales leads?

There are many ways you can make money with Shopify but today we’re going to focus on collecting leads and making more sales by selling your products on the Shopify marketplace. Here comes Shopify SEO optimization and positioning strategy.

Optimize product page

If you want to make more sales on Shopify, you need to optimize your product page. Optimize it for mobile traffic. If a majority of your customers browse online via mobile device, then it’s essential that your site be optimized for their convenience. Ensure that the images load quickly and are large enough to be seen clearly. Don’t forget to provide lots of details about the product so customers can easily tell what they’re buying before they commit to the purchase. Add related products. Having too many products or too few might not seem like an issue at first glance, but it can have a major impact on customer conversion rates.

Add the “buy” button

If you’re looking to increase leads and sales, consider adding a button. This simple addition can help increase conversion rates by allowing customers to purchase your products without ever having to leave your site. Plus, with the button, you can collect customer information such as email addresses and phone numbers, which can be used for future marketing efforts.

Create an e-mail autoresponder series

An e-mail autoresponder series is a great way to collect leads and turn them into customers. By setting up a series of automated e-mails, you can nurture your leads and build a relationship with them over time. Plus, by including a call-to-action in each email, you can encourage your leads to take action and make a purchase.

Offer a discount coupon

Use discount codes as a way to encourage customers to sign up for your e-mail list. You can offer a percentage off their purchase, or free shipping, in exchange for their e-mail address. Create an exclusive campaign where subscribers get discounted rates when they order.

Reward customers with gifts

By offering something of value, you’ll entice customers to sign up for your email list or follow you on social media. Plus, they’ll be more likely to remember your brand and make a purchase down the road.

Start PPC campaign

PPC, or pay-per-click, is a form of online advertising where you can pay to have your ad displayed on the first page of search engines like Google. By appearing at the top of the search results, you can attract more clicks and generate more leads for your business. Auckland SEO agency will help you target to customers more easly.

Create a landing page

A landing page is a great way to do this. By creating a landing page, you can give your customers a place to sign up for your mailing list or request more information about your product. Plus, a well-designed landing page can help increase your conversion rate and boost your sales.

Wrapping up

Shopify is a powerful platform that gives you everything you need to sell online, including a professional website, secure shopping cart, and all the tools you need to market your products. You can also use Shopify to collect leads and make more sales. Choose what interests you the most. Don’t forget to constantly monitor the situation and correct the strategy as needed.

Main photo: PhotoMIX Company/pexels.com

Peter Bowers

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