The difficult art of running a business online

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5 simple SEO strategies to boost your business website

Did you know that up to 90% of visitors to your business website will leave within five seconds if they don’t find what they’re looking for? SEO strategies are all about making it easier for visitors to find what they want and stay on your site longer so that you can convert them into customers and clients. In this article, we’ll show you how five simple SEO strategies can boost your business website and help you get more traffic from search engines like Google, Bing, and Yahoo!

How important is it to run a website in the modern world?

Websites are essential for businesses in the modern world. They provide customers with a way to learn about your products or services, and they give you a platform to reach a larger audience. Plus, having a website can help you build credibility and establish yourself as a thought leader in your industry. However, simply having a website is not enough. You also need to make sure your site is optimized for search engines so that people can actually find it. That’s where SEO comes in.

Why is Wix a good platform to set up an official company website?

Wix is a perfect platform for setting up an official company website because it is user-friendly, offers a wide range of features, and is affordable. Plus, it takes care of the website hosting and domain for you. Setting up your website on SEO Wix is simple and can be done in just a few steps.

 

  • Wix is user-friendly and offers a drag-and-drop editor, making it easy to create a professional website without any coding knowledge.
  • You can create a custom domain name for your website with Wix, which will help improve your website’s SEO.
  • Wix automatically generates an XML sitemap for your website, which helps search engines index your pages and improve your ranking.
  • With Google Analytics integration, you can monitor traffic on your site and identify opportunities for improvement.

Local SEO

Remember that by acting locally, you can also – and even should – use the optimization and positioning potential. The tasks are the same, but the audience is the difference. This is a narrowly selected group of people to whom you address your messages. When running a local business, you also need to refer to SEO to encourage residents to take advantage of your offer (additionally, remember that there are also tourists and visitors). Take a look at the website https://www.icea-group.co.uk/wales-seo/ to find out more.

What to remember when optimizing a business website?

Friendly interface

The first thing you want to do is make sure your website is user-friendly. This means having a clean, well-organized design that is easy to navigate. You also want to make sure your site loads quickly and is responsive on all devices.

Keywords

If you want your business website to rank higher in search engine results pages, then you need to focus on SEO. Choose the terms that best suit your industry, and then find synonyms for them. In this way, you will create a word bank that will allow you to reach different customers on the web.

Internal linking

One simple SEO strategy you can use on your business website is internal linking. This means linking to other pages on your website from within your content. Not only does this help search engines understand the structure of your website, but it can also help boost your website’s ranking for certain keywords.

“About” and “Contact details” tab

By including an “About” tab on your website, you’re giving potential customers a way to learn more about your business and what you have to offer. Be sure to include contact details so that interested parties can easily get in touch with you. This affects your authority and the level of trust, which is especially important today.

Google My Business for companies operating stationary

Google My Business is a free and easy-to-use tool for businesses, brands, artists, and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.

Conclusion

If you want to run a successful online business, you need to make sure your website is optimized for search engines. Luckily, there are a few simple things you can do to improve your website’s SEO. Just by implementing a few of these strategies, you can see a big boost in your website’s traffic and ranking.

 

Main photo: Justin Morgan/unsplash.com

Peter Bowers

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